Project B, a startup from the Newlab Founder Fellow 2024 cohort, recently showcased their innovative technologies at The Wall Street Journal's Future of Everything Festival, a hub for forward-thinking and sustainability-focused projects. As part of the festival, Project B presented at "The Lab," an exhibit featuring a range of technologies set to revolutionize industries from health to food & beverage and beyond. Among the companies selected to showcase at the festival, Project B distinguished itself by representing green solutions in fashion.

A Glimpse into the Future at The Lab

The Lab at the WSJ Future of Everything Festival serves as more than just an exhibition space—it's a vibrant hub where sustainability meets innovation. Attendees engage directly with technologies leveraging artificial intelligence, robotics, and sustainable development to transform industries through ethical innovation. These advancements, spanning multiple sectors, demonstrate their potential to not only enhance environmental and societal conditions but also to improve everyday life.

Project B: Tailoring the Future of Fashion

Project B is a novel venture revolutionizing the fashion industry with custom-fit lingerie created through on-demand 3D knitting technology. Leveraging precise 3D body scans, Project B offers a unique solution that marries individualized fit with scalable production, redefining how we think about manufacturing and consumer experience in fashion. Their presence at The Lab underscored a significant leap towards more sustainable and consumer-centric fashion practices.

Project B's technology not only exemplifies innovation in clothing production but also marks a critical step forward in commercializing sustainable fashion. By producing clothes that are tailored to individual measurements, they significantly reduce the waste associated with mass production. This approach both ensures a better experience for consumers and aligns with growing demands for eco-consciousness in the fashion industry.