Detroit
Mobility
Scaling Operations
November 12, 2024
By
Newlab

Newlab Member Bloom is Easing the Path to Scale for U.S.-Based Mobility Companies

Bloom is helping to shape the future of hardware manufacturing and operations from Detroit, collaborating with Newlab, Michigan Central, Beacon Manufacturing, and hundreds of other service partners to reshore manufacturing for mobility solutions. Learn about their vision.

Newlab member Bloom, founded by Justin Kosmides and Chris Nolte, is building an operations-as-a-service platform for the electric mobility sector, connecting companies to reliable suppliers, manufacturers, and distribution partners. Bloom supports a range of mobility solutions, from e-bikes to low-speed neighborhood vehicles, by streamlining access to trusted resources that accelerate production and distribution.

“We recognized an incredible opportunity that these companies, from startups to more mature players, were all solving for the same pain points,” says Kosmides. “Bloom could come together as a centralized source for these companies to leverage ops — everything from manufacturing and assembly to warehousing and logistics.”

Bloom’s story began at the Brooklyn Navy Yard, where Justin was developing his e-bike company Vela Bikes at Newlab Brooklyn, and Chris was managing a bike-centered retail store and community nearby. Their shared experience with the logistical challenges of scaling hardware operations led them to create a centralized solution for other mobility companies in the U.S.

“Not many of these products are actually made in the U.S., and that was kind of troubling to me. Why can’t we make them here? When we farm everything out to other places, we’re not capturing a lot of the value being created in these products,” says Nolte. With Bloom, he and Kosmides are addressing this gap by building a network that empowers both early-stage companies and OEMs to source, manufacture, and assemble locally. Now operating from Detroit, Bloom collaborates with Newlab, Michigan Central, Beacon MFG, and hundreds of local partners to reshore manufacturing for the mobility industry.

“Through Bloom, we’re seeing collaboration happen at a much greater rate than we’ve ever seen before,” Nolte says. “We’re able to distill down who are the best partners to work with… which just makes it so much easier for [companies] to go to market and be successful and sustainable.”

Recently, MoonBikes teamed up with Bloom to relaunch in the U.S. market, scaling their North American operations from Newlab at Michigan Central. With this partnership, Bloom continues to expand its impact, offering a clear path for mobility companies to grow with a local-first approach.

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